Nomi Matcha Cafe — branding project
Nomi Matcha Cafe is a concept for a hip, minimalist café specializing in matcha-based beverages. The brand identity draws inspiration from Japanese tea rituals combined with modern, urban aesthetics. The project merges natural motifs with a “taste laboratory” concept — embracing the idea: simple, green, modern.
The project delivers a cohesive, recognizable identity for a space that celebrates simplicity, flavor, and the ritual of drinking matcha — presented in a contemporary, stylish way
The goal of this project was to create a cohesive, modern, and Instagram-friendly brand identity for a minimalist matcha café. The brand needed to reflect both the natural, calming qualities of matcha and the experimental, “lab-like” vibe of the café, while appealing to a young, urban audience. I was responsible for the full branding process, including naming, visual identity, menu design, merchandise, and mockups.